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Faster software does not mean smoother operations

AI now writes a large share of new code, about three-quarters at the largest tech companies. Companies own more software than ever, yet many still run on the owner’s memory, spreadsheets and late-night messages.

Building the system well is essential, and it is only part of the work. Whether it streamlines your operations depends on knowing how work flows, choosing the right problems, fixing the process and getting people to use the result.

Writing and testing code takes only 25–35% of the time from idea to launch. Most of the time and risk sit in the other 65–75%. We do that work and the build with one team, so nothing is lost between them.

What decides the outcome happens before the build

Exhibit 1What goes into fixing operations. Illustrative, not to scale.

Nine rules that keep your project on track

Three before the build, three during it and three after launch.

Before we build anything

  1. 01
    We start by mapping the work.

    We sit with the people who do the job and map how work moves, handoff by handoff, before we suggest any software.

  2. 02
    We find the problems worth solving.

    A handful of problems cost most of the money. We find those, put a number on each and tell you which to leave alone.

  3. 03
    We fix the process before we automate it.

    Automating a broken process makes the mess run faster. We remove the steps that should not exist, then automate what is left.

While we build

  1. 04
    We show you before we build.

    You click through a prototype while a change still costs hours, not months.

  2. 05
    We build it with your team.

    People use what they helped shape. Your team reviews every screen before it goes live.

  3. 06
    We keep what works.

    If a tool earns its place, we connect it. We replace only what costs you time.

After it is live

  1. 07
    You own everything.

    The system runs on your accounts, and the code and data are yours. You can remove our access at any time.

  2. 08
    We stay as long as you need us.

    Month to month, we keep adding what your operations need to scale. Success means your team runs the system on a busy Tuesday without calling the owner.

  3. 09
    We measure what changed.

    Hours given back, errors avoided and jobs moving faster, each measured before and after.

The wrong route costs far more than the invoice

A project takes the wrong route in one of three ways:

  • You solve the wrong problem. The money is spent and the real bottleneck remains.
  • You solve the right problem the wrong way. Months of rework follow, and your team works around the system.
  • You build something nobody uses. The software is paid for and abandoned.

The wrong route costs more than the fee

Exhibit 2The true cost of an operations project, and where our method cuts each part.

Few projects deliver what they promise. Across more than 5,400 large IT projects, the average delivered 56% less value than predicted. Across more than 16,000 projects of every type, only 1 in 200 hit its budget, its deadline and its promised benefits.

Only 1 project in 200 delivers everything it promised

Exhibit 3Share of 16,000+ projects studied, all project types. Each dot is 0.5% of the projects.

The best advice is to plan slowly, while change costs little, then deliver fast. Two weeks spent mapping your business guards against all three ways a project goes wrong.

We would rather tell you not to build something than build the wrong thing well.