“Money wise, also, we made more sales because you can track everything better, and also the average order value increased.”
Oliver VatsfeldtNeoon
Quote requests got lost in the inbox
Neoon sells custom, handmade neon signs online, and most of its customers are businesses. Each business order starts with a custom quote: a request through the website form, then emails back and forth with the customer and with the factory.
Hundreds of emails came in, and Neoon did not have the people to keep up. Requests got lost, replies came late, and with many customers in play at once, accuracy suffered.
The approach: automate quotes, keep replies personal
We built automations that detect custom quote requests and send the quotes. Alongside them, a custom AI sales rep answers business inquiries, so a customer gets a reply quickly and one that still reads as personal.
Timeline
01
Map
Mapped how business inquiries arrived and how custom quotes were prepared and sent.
02
Build
Built automations that detect custom quote requests and send the quotes.
03
Automate
Added a custom AI sales rep that answers business inquiries quickly and personally.
What we built for Neoon
Automations that detect custom quote requests and send custom quotes.
A custom AI sales rep that handles email with business customers.
Tracking of every inquiry, so none is lost in the inbox.
Map excerpt · sample data
Operating mapOrder to invoice
TodayRedesigned
Handoffs0→12
Owner
Accounts
Delivery
Inquiry
Scoping
ProposalFrom service menu
ApproveWaits 2 days
Assign team
Deliver
Re-type briefTyped twice
Check invoice
InvoiceFrom order record
Live view of every order
Illustrative example
Illustration on sample data: the operating map before and after the redesign. Twelve handoffs became four.
System screens · sample data
Today
Job #2141 moved to ScheduledAutomatic
Reply to Hartley & Co. draftedAI draftApproved by Sarah
Invoice #881 sent with job photosAutomatic
Weekly report ready for the ownerAutomatic
Owner pulled in, per week
31W126W219W314W49W56W64W72W8
31times a week, down from 31
Illustration on sample data: routine steps run on their own, and a person approves what the AI drafts.
Neoon got 14 hours a week back
14 hours a weektime saved on B2B inquiries and quotes
€500–900 → €15kmonthly revenue
Neoon saves 14 hours a week on business inquiries and quotes. Customers get answers at the right time, and the team has time for decisions such as which customers to target next.
Sales rose as well. With every inquiry tracked, Neoon made more sales at a higher average order value, and monthly revenue went from €500–900 when the work started to €15k.
What changed at other companies
Same industry first, then the closest work from other industries.
Oliver VatsfeldtNeoon
