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What changed, in Brittany’s words

Video: Brittany Wahle, Inbound Manager, BarkBox
“Before it took hours of work with lots of human error. Now it takes a minute.”
Brittany WahleBrittany WahleInbound Manager, BarkBox

Retailer paperwork took hours and invited errors

BarkBox makes toys and treats for dogs and sells them direct and through retailers such as Target, Walmart, Sam’s Club and Costco. Selling through retailers brings a steady flow of paperwork, and BarkBox’s inbound team handled much of it by hand.

Preparing a chargeback dispute took hours. Chargebacks also had no set process: no clear owner for each case and no reporting on them.

Sales orders had the same problem. Retailers emailed PDFs, and the team copied each SKU and quantity into BarkBox’s system. A multi-page order could take hours, and one wrong SKU or quantity became an error someone had to find later.

The approach: set the process, then automate it

We mapped each process end to end with the people who ran it. For chargebacks, that meant agreeing the process before automating any of it: who owns each ticket, what happens at each step and what gets reported. Automating the old way of working would only have made the errors arrive faster.

Then we built the automations in n8n. Each one keeps a person in the loop: when an unusual case comes through, the workflow flags it for review instead of pushing it on.

BarkBox’s team has Loom videos and written documentation for every workflow, so it can run and change them itself, down to adding a new retailer.

Timeline

  1. 01
    Map

    Mapped the chargeback and sales-order work end to end with the people who ran it.

  2. 02
    Redesign

    Set a chargeback process with an owner for every ticket and reporting across them.

  3. 03
    Automate

    Built the automations in n8n, with human checks that flag unusual cases.

What we built for BarkBox

  • A chargeback process with an owner for every ticket and reporting across all of them.
  • Automation that prepares each chargeback dispute, with human checks on unusual cases.
  • A workflow that reads retailer sales-order PDFs and puts each SKU and quantity into a Google Sheet, ready to upload.
  • Documentation and Loom walkthroughs for every workflow.

Map excerpt · sample data

Illustration on sample data: the operating map before and after the redesign. Twelve handoffs became four.

System screens · sample data

Illustration on sample data: routine steps run on their own, and a person approves what the AI drafts.

Chargeback dispute prep went from hours to one minute

  • 6 figuresimpact on the bottom line
  • Hours → 1 minto prepare a chargeback dispute

Preparing a chargeback dispute took hours of work, with lots of human error. It now takes a minute. Across this work, the impact on BarkBox’s bottom line runs to 6 figures.

The sales-order workflow follows the same pattern. Data the team once copied out of PDFs by hand now lands in a Google Sheet in about a minute, and the team only uploads it.

What changed at other companies

Same industry first, then the closest work from other industries.

  • Neoon · E-commerce

    Neoon saves 14 hours a week on business inquiries and custom quotes

    14 hours a weektime saved on B2B inquiries and quotes

    €500–900 → €15k monthly revenue

    Video: Oliver Vatsfeldt, Neoon
    “Money wise, also, we made more sales because you can track everything better, and also the average order value increased.”
    Oliver Vatsfeldt, Neoon
    Read the case: Neoon saves 14 hours a week on business inquiries and custom quotes
  • UK Linkology · Professional services

    UK Linkology needs 2 people on a delivery team that took 14

    14 → 2people needed on one delivery team

    Double-digit rise in team capacity, without hiring

    Video: Jason Brooks, Founder, UK Linkology
    “You've done something that I've not managed to do in 10 years of running the business.”
    Jason Brooks, Founder
    Read the case: UK Linkology needs 2 people on a delivery team that took 14
  • Scalerrs · Professional services

    Scalerrs raised revenue per employee 40% in six months

    +40%revenue per employee, within 6 months

    +40% average client value, in the same 6 months

    Video: Jules Davies, Founder, Scalerrs
    “I was very amazed at how quickly you guys mapped out all of our services.”
    Jules Davies, Founder
    Read the case: Scalerrs raised revenue per employee 40% in six months